Question $4$

$($a$)$ Customer relationship management is a process in which a business or other

organisation administers its interactions with customers, typically using data analysis

to study large amounts of information. Explain the successful factors of Customer

Relationship Management $($CRM$)$ systems in any organisation of your choice.

$(10$ marks$)$

$($b$)$ The import and export of services are occurring everywhere as world economies

improve the demand. Even during the pandemic, services were finding ways to stay

competitive and grow their market globally. Analyse the growth of an organisation of

your choice with competitive advantage strategy.

$(10$ marks$)$