Question: Question 4 A. Explain the holistic marketing concept. (4 marks) B. Outline and explain the four (4) key components of the holistic marketing concept. (16

Question 4 A. Explain the holistic marketing

Question 4 A. Explain the holistic marketing concept. (4 marks) B. Outline and explain the four (4) key components of the holistic marketing concept. (16 marks) Question 5 Discuss the five (5) major pricing objectives a company should consider before setting a pricing policy. (20 marks)

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