QUESTION 4 A given company may potentially create a competitive advantage by: raising willingness to pay a great deal with only slight increases in costs. developing large cost savings with only slight decreases in customer willingness to pay. producing superior products at lower costs. None of the answers is correct. O All of the answers are correct. QUESTION 5 In which of the situations below will economies of scale have a high probability of contributing to a sustainable competitive advantage? Quality is not differentiated. The total market size is large relative to minimum efficient scale. most costs are variable. O Most costs are fixed. QUESTION 6 Sunny Place flights is a low-cost airline that has 60 routes, primarily between vacation spots in the United States, Mexico, Costa Rica, and the Caribbean. What is most likely to be its business (generic) strategy? Focused Cost Leadership O Broad Differentiation Broad, Cost Leadership Focused Differentiation