Question: QUESTION 4: (a) In your own words, analyse the practical application of the SR theory in the context of consumption behaviour. (10 marks) (b) Then,

QUESTION 4: (a) In your own words, analyse the practical application of the SR theory in the context of consumption behaviour. (10 marks) (b) Then, using two different real product examples of your choice, explain HOW the SR theory can affect a consumer's purchase behaviour positively and also negatively in real life. (20 marks) (30 marks)

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