QUESTION $4$

$($a$)$ Pricing decisions require that a number of factors be taken into

consideration. Describe the areas in which a business needs a pricing

policy framework before deciding on its approach to pricing.

$($b$)$ Selecting the distribution channel follows the development of objectives

for distribution. Specify the two main factors to consider before selecting

a type of distribution channel.

$($c$)$ When marketers decide on distribution channels, they need to consider

the amount $($intensity$)$ of exposure their products require. List the three

ideal market exposures.