Question: Question 4 A tech start - up aims to build brand awareness and is leaning towards using social media marketing. As a social media marketer,

Question

4

A tech start

-

up aims to build brand awareness and is leaning towards using social media marketing. As a social media marketer, provide both benefits and challenges of using social media as a communication tool. Additionally, advise how the company can measure the success and impact of their social media advertising efforts.

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