Question $4$: Does being on social media put the power in the customer's control? Is this a good thing or a bad thing?

Social media does give the power from businesses to customers, but companies are working tirelessly to regain control. Companies prefer to make meaningful connections with customers offline in the traditional store setting.

Social media gives the power to customers to post content and review information about our products. We do not want customers to have the power because anything negative said about our brand will hurt the company's reputation.

Social media does not give power to customers. Customers can post positive and negative information about the company on social media, but that does not mean anyone else will see the information. Most social media posts are private.

Social media allows customers to be in control and share positive and negative experiences with our products. This is a good thing because customers provide honest feedback. If they like our company, they will share positive information. If they dislike something about our company, they will let us know and we can then improve.