Question 4 each question is worth 5 marks 5 marks) Rules of Effective Crisis Communications a) Be present b) Don't spin, Tellit like it is c) Communicate the plan of action d) Be sensitive with affected parties. e) Avoid conflicting messages Show a plan for how to avoid a repeat in the future. B) Don't make excuses for yourself or the leader. h) Go the extra mile. Go beyond the requirements of the situation. 1) When things are going well, take credit for it without being self-absorbed 3) The media is your friend and link to the public Be honest and straightforward with them Using the letters (a) through identify which guideline is explained by each statement below. Write the appropriate letter in the blank before each item 1. The public relations person addresses the media and says something that is later contradicted by the CEO in his own press conference 2. After the Concorde crashed, the French authorities along with British Airways immediately grounded all Concorde flights until the designers came up with a fuel tank protection solution 3. The accident happened because we relied on faulty instruments from our subcontractor who designed the part. Without their error, this would never have happened 4. Family or close ones of victims, or those affected are brought to a central location and provided with services such as counseling, support, and other facilities that might be needed to help them cope. 5. Information is held back or filtered to say only what the leaders or those in charge want you to know about a a crisis 6. The CEO of a company is on vacation when a crisis breaks out but refuses to cancel his vacation and return home to deal with the crisis 7. The principal of a high school where a fatal shooting has just taken place appears before parents to explain what he and the security team are doing in response to the crisis. Many of the parents criticize him afterward for not having much to say about the incident 8. Expect and treat victims and/or family members' emotional outbursts with empathy 7. The principal of a high school where a fatal shooting has just taken place appears before parents to explain what he and the security team are doing in response to the crisis. Many of the parents criticize him afterward for not having much to say about the incident. 8. Expect and treat victims and/or family members' emotional outbursts with empathy. 9. I don't like the press because they tend to overemphasize the negative as if we have never done anything good in this community. From now on, I will only tell them what they need to know. 10. After our post.crisis analysis, I realized that we did everything just right to address the crisis despite the criticisms that we received early on from some groups. It is a good thing we did not listen to them; after all what do they know about crisis management