QUESTION 4

Explain the concept "Customer Perceived Value". Assessthe perceived value of a product you choose by listing and explaining the elements of "Total Customer Cost" and "Total Customer Benefit"

Customer perceived value can be defined as

The product I choose is: ....................................

Total Customer Benefit

Total Costumer Benefit

List Benefits

Assess this benefit fort he product you have been chosen

List Costs

Assess this cost fort he product you have been chosen

1. Product Benefit

1. Monetary Cost

2.

3.

4.