Question $(4)$

If a customer is unwilling to accept the loan price determined by the lender, what is the most appropriate course of action?

If the customer offers to bring the lender additional future business, it would be acceptable to discount the rate offered.

Reduce the rate to a level that the customer will accept, because it is better than risking losing the customer relationship.

Consider whether there is scope to reduce the risk and pricing, perhaps by suggesting additional support.