question 4

In consumer marketing, a common problem that any marketing manager faces is the selection of appropriate colours for package design. Assume that a marketing manager wishes to compare five different colours of package design. He is interested in knowing which of the five is the most preferred one so that it can be introduced in the market. A random sample of 400 consumerlp reveals the following: Colour Red Blue Green Pink Orange Preference 70 106 80 70 74 Test the hypothesis at ve percent level of significance that the consumer preference for package colours show a significant difference