Question $4($Mandatory$)(15$ points$)$

Because of their app acquisitions, Under Armour $($UA$)$ has direct access to registered users of

MapMyFitness, MyFitnessPal, and Endomondo. This means they can recommend products to this user

base and utilize these apps as a new sales channel.

A $1$st Box: Is this a strength, weakness, opportunity,

or threat

A

$2$nd Box: Rationale for your category

selection