Question: Question 4 Marketers would like to be in the consumer's set for a purchase decision, but even more, they would like to be in the

Question 4
Marketers would like to be in the consumer's
set for a purchase decision, but even
more, they would like to be in the consumer's
set.
global; preferred
determinant; focused
retrieval; evoked
latent; active
cognitive; behavioral
Question 4 Marketers would like to be in the consumer's set

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