Question 4. Multiple choice questions:

a. Quantitative research is most likely to be used when:

the study design is open-ended.

the design is exploratory.

the objective is to validate relationships and test hypotheses.

one has access to small samples.

b. On a 7-point scale of materialism, higher scores indicate that person is more materialistic. If Consumer A scores 5.5 and Consumer B scores 2.5, which of the following statements is correct?

A is happier than B.

A is more patient.

A is more likely to choose instant rewards than delayed rewards.

A is less likely to feel lonely.

c. There are two conditions in a study. In one condition, participants estimate the product of 2 3 4 5 6 7 8 10; and in another condition, participants estimate the product of 10 8 7 6 5 4 3 2. In which condition do participants have higher estimates?

2 3 4 5 6 7 8 10

10 8 7 6 5 4 3 2

d. Which of the following statements is False?

Interdependent people are more prevention focus.

Independent people are more promotion focus.

Interdependent people are more holistic thinking.

Independent people are more analytic thinking.

None of the above.

e. In the following questions of Which of the two items below best relates to the item pictured above? Which ones are interdependent consumers more likely to pick?

Banana and Tracks

Panda and Tracks

Panda and Bus

Banana and Bus

3. Which one of these two items below best relates to the item pictured above? Banans 1. Which one of these two items below best relates to the item pictured above