Question 4 Performance Measurement for DELL computers (20 marks/ max. 600 words) In 2000, Harvard Professors, Kaplan and Norton, sometime after they created the Balance Scorecard tool in quadrant format, went one-step further and suggested that a better visual approach is the hierarchical format. Suggesting that some measures of each perspective contribute to others and are summed up in improved shareholder value. a) Draw a Balance Scorecard Hierarchical Strategy Map for the computer giant DELL computers highlighting the FOUR perspectives. Provide and explain at least TWO lead and TWO lag measures for each of the four perspectives as it relates to DELL. b) Explain the importance of each perspective as it relates to DELL and how it links to other perspectives up the chain to derive improved shareholder value