Question 4

Please read the following instructions:

Please write your answer in the form of report for these two theoretical questions. Your Report should have the proper structure: Introduction, Main Body and Conclusion. Your discussion for each question should be around 600-650 words. There is no right or wrong answer for these two theoretical questions. The academic reference is required for both questions.

Note: If you fail to follow the above instructions, the penalty will apply.

Please answer the following questions:

a) Many academic scholars believed that The balanced scorecard (BSC) is the best strategic planning and management system because it takes non-financial measures into consideration.

Required:

Critically discuss the above statement with reference to academic literature. In your discussion, you should also refer to Kaplan and Norton BSC model (1992) below.