Question: QUESTION 4 The IKEA rental program is A A prestige product B A service C A convenience product D A core product E An augmented

QUESTION 4

  1. The IKEA rental program is

    A

    A prestige product
    B

    A service
    C

    A convenience product
    D

    A core product
    E

    An augmented product

  2. QUESTION 6

  3. In order to understand what customers think of a product, IKEA might survey the first hundred people to purchase it. What type of sample would this be?

    A

    Purposive sample
    B

    Convenience sample
    C

    Simple random sample
    D

    Snowball sample
    E

    Cluster sample

  4. QUESTION 7

  5. What would be the strongest way for IKEA to position its products?

    A

    Positioning them based on their trendy designs
    B

    Positioning them based on demonstrating care for the environment
    C

    Positioning them based on their versatility
    D

    Positioning them based on their mix of low price and high functionality
    E

    All of the above would be equally strong positioning

  6. QUESTION 8

  7. Because the IKEA buy back program offers store credit, which of the following criticisms of marketing could it lead to?

    A

    High Prices
    B

    Deception
    C

    Cultural Pollution
    D

    Materialism
    E

    Dissonance

  8. QUESTION 9

  9. Based on the information in the case, which of the following is a SWOT Weakness for IKEA?

    A

    Increasing consumer preferences for pre-assembled furniture
    B

    Increasing competition
    C

    Consumer perceptions of IKEA furniture as disposable
    D

    Low market share
    E

    All of the above

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