Question: QUESTION 4 The stage in the consumer purchase decision process in which the consumer decides that she does not have enough stored, memory based information

QUESTION

4

The stage in the consumer purchase decision process in which the consumer decides that she does not have enough stored, memory based information to make a good purchase decision, and therefore consults several outside marketing sources

(

.

.,

she searches several brands' websites

) .

This type search effort would probably be part of the the:

Problem recognition stage

Information seach stage

Alternative search stage

Product selection stage

QUESTION 4 The stage in the consumer purchase decision process in

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