Question 4: To improve the website performance, you suggest adding a call-to-action button; you need to test two (2) different options and identify how consumers react/engage with each option.

a. Explain the 2 different options by detailing the wording, the colour, the text size, font, and layout and where it will be displayed on the website page.

b. Explain how to test these two (2) options and how to evaluate the interaction with target groups. (Hint: consider A/B testing

Question 5:

a. Now that you have conducted the test, explain how to adapt deliverables according to test outcomes.

b. Who would you verify your final design with?