Question $4$

Unit

$(2)$

$(20$ Marks$)$

The CEO was quite impressed with the SWOT analysis you developed in question $2,$ however, he is concerned that the organisation does not have the funds available for the new branch. He now approaches you for advice on what lenders and investors look for when presenting a business plan. Evaluate the different criteria used by lenders and investors when analysing the creditworthiness of entrepreneurs seeking financing. Be sure to relate each criterion in conjunction with the SWOT analysis conducted in question $2.$