Question $4,$ Warm$-$up $12\mathrm{.}2\mathrm{.}2$

HW Score: $37\mathrm{.}5\%,3$ of $8$ points

Points: $0$ of $1$

Question list

Which of the following statements is correct regarding marketing communications today?

Question $1$

Question $2$

Question $3$

Question $4$

Question $5$

Question $6$

Question $7$

Question $8$

A$.$ Marketers are reversing a trend toward digital media.

B$.$ Digital and social media have given birth to a more targeted, more social, but less engaging marketing communications.

C$.$ Most marketers do not use integrated marketing communications tools or planning.

D$.$ Advertisers are now able to engage smaller customer segments with more personalized, interactive content.

E$.$ Advertisers are adopting less fragmented media and promotion mixes to reach their diverse markets.