Question 4 Web data mining is the process of discovering intrinsic relationships from Web data (textual, linkage, or usage}. There are three main areas of web data mining 1. Web content mining 2. Web Structure Mining 3. Web usage mining The President of the AIS student chapter has decided that the current web page is not effective and resourceful in the era of COVID 19, but to justify the cost of a new updated web page the President must appeal to the members of the chapter on why the AIS chapter needs a new website. The president plans to underscore the shortcomings of the current webpage to justify a new and improved webpage. Explain how the AIS president can use each of the 3 main areas of web mining to make a case for an improved webpage. In your explanation a) Explain the goals of each of the web data mining techniques b) Explain the outcome of each method. c) At the end of web data mining process what are some of the actionable outcomes that ma}r guide the President in appealing to the members for a new website