Question: Question 4 (worth 4 points) We have discussed two concepts - the concept of Perspective, and the concept of a buyer profile called the Buyer

Question 4 (worth 4 points) We have discussed two concepts - the concept of Perspective, and the concept of a buyer profile called the Buyer Persona (1) Clearly describe (explain) BOTH the concept of Buyer (audience) Perspective and the concept of a Buyer Persona (2) Then discuss (explain) how these two concepts are inter-linked (how they are connected) by discussing how a public relations practitioner would use both of these concepts as he/she is working through the Public Relations (PR) Strategic Process. Make sure you clearly show your understanding of the PR Strategic Process as part of your answer to (2)

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