Question: QUESTION 4 You are a logistics manager for a global e - commerce company specializing in fast - moving consumer goods ( FMCG ) .

QUESTION

4

You are a logistics manager for a global e

-

commerce company specializing in fast

-

moving consumer goods

(

FMCG

) .

Your company is expanding its distribution network to penetrate new markets in emerging economies. In your role, identify and describe ANY FOUR

(4)

external factors that directly influence the distribution strategy for penetrating emerging markets. Support your answer with references to relevant information.

QUESTION 4 You are a logistics manager for a global e-commerce

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