QUESTION $4$

You have just graduated and have secured your first job. During the first month on the job, your boss has spent the weekly staf discussing the need to adopt a new trademark that will be used to as the company name for the womer's scarf division. The na placed on all ads and scarf packaging. Your colleagues are throwing around several ideas, none of which you are particularly in Many of the suggestions are very plain$/$generic names like "Sophisticated Scarves." Remembering what you studied in your Bu class, you decide to generate discussion about the types of marks that qualify for trademark protection. Which of the following correct statement to make to your colleagues?

A very generic name is likely to receive the highest level of trademark protection.

The company should aim tyadopt a descriptive mark, because the UPSTO very quickly grants trademark recognition to des The company should NOT alm to adopt a suggestive mark, because the USPTO will require your company to show that the mark has acquired secondary meaning. This is a costly process.

The company should aim to adopt an arbitrary or fanciful mark, because these receive the highest level of federal trademark will be easier to receive federal registration and the company will not be required to engage in the expensive process of prov meaning.