Question: Question 40 GLOBAL MARKETING: Which is the biggest commitment for a company entering a new country: O a. Direct Investment O b. Licensing O c.

Question 40 GLOBAL MARKETING: Which is the biggest commitment for a company entering a new country: O a. Direct Investment O b. Licensing O c. Joint Venture O d. Exporting Question 41 of 50 Question 41 2 points Save Anwwe McDonalds is an example of a marketer who uses the same name in multiple countries with similar marketing programs but may offer product Variations to adopt to local cultures. As stated in the text McDonald's is a a. International firm Ob. Multinational firm c. Global brand d. Transnational firm

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