Question 40 The question, Are some brands closer to each other in consumers' minds than others?" can be best answered using the concept of: Tuning Categorization Attitudes Inferences Question 41 Scripts and schemas are both: attitudes inferences categories associative networks Question 44 The best representation of how the three elements of the Cognitive Processing Model influence each other is: Interpretation Processes Memory B Integration Processes Interpretation Processes Memory Integration Processes Interpretation Processes & Memory 8 Integration Processes Interpretation Processes B Memory B Integration Processes