Question 41

Situation analysis is an ongoing process, referred to as ______.

monitoring the status

reading the trends

scanning the environment

benchmarking the field

Question 42

What are SMART goals?

specific, measurable, attainable, realistic, and timely

short-term, multidimensional, affordable, realistic, and tangible

specific, multidimensional, attainable, reliable, and timely

short-term, measurable, adaptable, reliable, and tangible

Question 43

The ______ strategy calls for aggressively offering new products and services and/or entering new markets.

defending

analyzing

differentiation

prospecting

Question 45

When implementing innovative changes, organizations can expect to face ______.

adversity

pushback

risk

objections

Question 46

The ______ focuses on what your product can do for the customer.

		mission statement
		elevator pitch
		sales pitch
		business plan