QUESTION 4.1 Study the note below and answer the following question. You are employed by the South African subsidiary of a multinational original equipment manufacturer (MOEM) which is headquartered in the United Kingdom. The local South African subsidiary is currently developing a new product to be sold globally by the MOEM. Your director has tasked you with the responsibility of conducting an online focus group session with eight regional marketing managers of the MOEM with the aim of developing a product with a global appeal. REQUIRED: Critically discuss the use of focus groups as a data collection instrument and highlight how you would conduct the focus group session.