Question 41

When it comes to value,interest rate and fees are more important to customers than service

True

False

Question 42

Positioning and Branding are the same

True

False

Question 43

Humour may attract consumer attention, but it also may distract the consumer who will not focus on the financial product of service being advertised. They may remember the ad but not which product it related to.

TRUE

FALSE

Question 44

Price is the only element of the marketing mix thatdoes not have an impact on the financial service's image

True

False

Question 45

Ahome equity line of creditis a revolving form of credit with a variable rate of interest that may vary and typically has no fixed repayment period.

True

False

Question 46

Of all the tips discussed when conducting successful media interviews, identify the two tips that you feel are most relevant and explain why.

Question 47

Term Deposit is best described as:

a) funds that are provided to a borrower, contingent on the availability of an asset placed as collateral

b) an Interest earning product where funds are placed in an account for a pre-determined length of time. Penalties may apply for early withdrawal of funds.

c) a product which has a rate that can change at a future point in time

Question 48

Advertising financial services is different than product marketing, primarily because it is more:

a) important to wareness when marketing services

b) difficult to highlight the intangible features of financial products

c) critical to differentiate from competitors

d)complexity makes it difficult to highlight advantages

e) impacted by government regulations

Question 49

Commercial segment is the smallest but fastest growing segment at Riverside Credit Union.Since some business owners likely have personal accounts with RCU,marketing to this segment is already achieved with consumer marketing initiatives. So,no need to target commercial customers.

True

False