Question 45 A global brand can be built up through advertising, no matter how the quality or service is. True False Question 42 Here are two options. Toaster A: two slots; wide enough for bagels; $49 Toaster B: four slots, wide enough for bagels; $89 In order to utilize the attraction effect to attract more people to Toaster A, which option should be added? Four slots; not wide enough for bagels; $89 Three slots; wide enough for bagels; $59 Two slots; not wide enough for bagels; $49 O Three slots; not wide enough for bagels; $59 Question 41 365 Everyday Value is a of Whole Foods. Private brand Global brand Worldwide brand Single brand Question 40 A major usage of technology in supply chains is to track consumer behavior on returns. offer greater product differentiation to customers. minimize warehouse needs in foreign markets. track shipments and manage inventories. Question 39 The primary disadvantage of a private branding is that it fails to establish any relationship with the ultimate buyer and, therefore, has little control over the marketing relationship. True False Question 38 What is the benefit for building global brand? Introducing a new product with lower advertising expenditures Lower marketing cost Flexible quality Price competition