QUESTION 45

If innovativeness and imitativeness are exactly same for all the people, all the sales occur at a centain point with variance of zero

Yes

No

2 points

QUESTION 46

Store format such as convenience store and super market is target market-oriented and therefore it can sell whatever that suits target market's life style

Yes

No

2 points

QUESTION 47

The following statements are the advantages of M&A over internal new product development except for_______________________

A.

It can be less expensive

B.

It can easily aquire existing technology

C.

It can shorten development time

D.

It can aquire existing customer base

2 points

QUESTION 48

It is desirable to invest most of marketing expenditures at the maturity stage because the sales level is at the top at that stage.

Yes

No

2 points

QUESTION 49

Development in information technology contributed to the emergence of mega retailers, which resulted in disintermediation by cutting out wholesalers.

Yes

No

2 points

QUESTION 50

Product life cyle best represents for product category sales trajectory.

Yes

No