Question: QUESTION 48 A ________ involves the introduction of a modified product rather than a totally new product, and has the least disruptive influence on established

QUESTION 48

  1. A ________ involves the introduction of a modified product rather than a totally new product, and has the least disruptive influence on established patterns.

    discontinuous innovation

    dynamically discontinuous innovation

    statically continuous innovation

    continuous innovation

2 points

QUESTION 49

  1. Many software companies allow customers to use limited versions of their software free for 30 days. This strategy tries to increase the diffusion of a new product through increasing ________.

    relative advantage

    compatibility

    trialability

    observability

2 points

QUESTION 50

  1. During the ________ stage of the adoption process, the consumer undertakes a "mental trial" of the innovation.

    awareness

    trial

    adoption

    evaluation

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