QUESTION 48 With cost-plus pricing methods, a. sellers are more certain about costs than demand b. when all sellers in a market use cost-plus pricing, prices to consumers will vary widely C. when all sellers in a market use cost-plus pricing, competition will be intense d. variable costs are irrelevant e. fixed costs are irrelevant QUESTION 49 Response hierarchy variables -- which measure consumer awareness, knowledge, interest, attitudes, intention -- are used in: a. international marketing objectives. b. vertical marketing systems. C. marketing image objectives. d. marketing communications objectives. e. new market-entry modes