Question $50(2$ points$)$

Meena presents her plan for a slip$-$on shoe that is water repellent, inexpensive, and

highly fashionable. She believes that the market for the product is "everyone in the

city of Seattle." Because of this, she forecasts that she will capture $40$ percent of the

market. What is the business plan error that Meena is demonstrating?

a$)$ not enough information about her team

b$)$ an exaggerated market projection

c$)$ no clear product benefits

d$)$ too much fluff in the presentation