Question $50(2$ points$)$

What key characteristic differentiates guerrilla marketing from more traditional

marketing approaches?

It leverages celebrity endorsements for brand credibility.

It relies on low$-$cost$,$ high$-$impact stunts to creatively grab attention without

large budgets.

It focuses solely on product development and innovation.

It focuses on high$-$cost$,$ high$-$impact strategies that grab attention.

It uses humor and viral content to create brand awareness.