Question $5$

$0\mathrm{.}5pts$

How can you determine if the content of your search ad was appropriate $($or not$)?$

If the $"\%$ Search Exits" KPI is high $-$ the content should be updated

Have your content experts look at the ad copy and adjust it every $5$ weeks.

If the $"\%$ Search Exits" KPI is low $-$ the content should be updated

Compare the trend you see now to historical data, if the traffic is consistent, then you should update content to keep it fresh.