Question: Question 5 0 . 5 p t s Jack White wanted to purchase a new dress shirt. He went to a local department store, toured
Question
Jack White wanted to purchase a new dress shirt. He went to a local department store, toured the men's department, and thought all the brands looked about the same. He decided to buy the store brand shirt, because it was the cheapest. For Jack, the new shirt was an:
convenience product.
specialty product.
impulse product.
homogeneous shopping product.
heterogeneous shopping product.
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