Question 5 (0.8 points) Execs want to know more about print investments so have asked questions of Ajax. Which of the following is a FALSE statement regarding the purchase of magazine space? O'controlled circulation' involves charging subscribers a higher price for a high quality magazine that is likely to be kept and displayed on a coffee table O'guaranteed circulation' helps an advertiser know how much reach their ad will have the 'rate base' is a key factor used by magazines to assess costs charged 'controlled circulation' involves charging subscribers a higher price for a high quality magazine that is likely to be kept and displayed on a coffee table O'guaranteed circulation helps an advertiser know how much reach their ad will have the 'rate base' is a key factor used by magazines to assess costs charged the 'primary circulation' is a number known by the publisher 'pass along readership' is often quite high for many mass market magazines (like People or Martha Stewart Living) and is often difficult to measure