Question $51(1$ point$)$

When Jim flies home from school for break, he always chooses the flight with the best safety record. He feels this is the single most important attribute of ticket purchase, ignoring the other attributes. This is an example of:

Question $51$ options:

Lexicographic heuristic

Rationalization heuristic

Price$-$quality heuristic

Simulation heuristic

Question $52(2$ points$)$

Which of the following is incorrect about brand and characterization?

Question $52$ options:

Brand personality is created by marketers where the set of human characteristics are associated with a brand.

Geico's talking gecko represents brand anthropomorphism.

An animal that speaks in a commercial is an example of brand personification.

Question $53(1\mathrm{.}5$ points$)$

Product placements are more expensive than the national TV ads but frequently used since it adds realism to the popular media.

Question $53$ options:

True

False

Question $54(2$ points$)$

Which of the following is incorrect about enculturation and acculturation?

Question $54$ options:

Consumers are enculturated within their own society via various cultural agents.

Meat consumption traditions are deeply acculturated in US culture $($e$.$g$.,$ Thanksgiving and summer barbeques$).$

Opinion leaders can serve as cultural agents through their birth, beauty, talent, or accomplishment $($e$.$g$.,$ Warren Buffet or religious figures$).$

Question $55(1$ point$)$

Two advantages of the peripheral route are that attitude changes tend to last longer and are more predictive of behavior than the changes from the central route. Overall, as people's motivation and ability to process the message and develop elaborations decreases, the central cues present in the situation become more important in their processing of the message.

Question $55$ options:

True

False

Question $56(1$ point$)$

Which of the following products can be a decoy brand?

Product Name

Internet Speed

Internet Price

Blast!

$105$Mbps

$$59\mathrm{.}99/$month

Performance

$25$Mbps

$$44\mathrm{.}99/$month

Performance starter

$6$ Mbps

$$49\mathrm{.}95/$month

Question $56$ options:

Blast!

Performance

Performance starter