Question: Question 5 1 p t s There are four categories of customer benefits in B 2 B ( business - to - business ) markets.

Question 5
1pts
There are four categories of customer benefits in B2B (business-to-business) markets. Which of the following categories would include the benefits of vendor reputation, scale of operation, or specialized capabilities?
Noneconomic, tangible benefits
Economic, intangible benefits
Noneconomic, intangible benefits
Economic, tangible benefits
Question 5 1pts There are four categories of customer benefits in

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