Question 5 (1 point) Firms using competition-based pricing should focus on all the different prices from their competitors. True False Question 6 (1 point) Saved The reference value is the price of a product that consumers are willing to pay. True False Question 7 (1 point) Firms using the customer-based pricing method should set the product's price at a level that is below its value to the customer. True False Question 8 (1 point) Customer-based pricing is more common than cost-based and competition-based pricing. True False Question 9 (1 point) All of the following are potentials of customer-based pricing EXCEPT: Avoid parity pricing. Guide product development. Determine different customer values for different market segments. All of the above are potentials of customer-based pricing