Question 5 1 pts A retailer wants to implement the catalog as a marketing tool in its integrated marketing communication strategy very first time. However, before deciding on that strategy permanently, the retailer would like to confirm the impact of sending a catalog on customer behavior. In particular, the retailer wants to test whether the sending physical catalog to consumers increases their spending or not. From its entire customer database, the retailer randomly selects 1000 customers who start receiving the catalog weekly. The retailer also randomly selects another 1000 customers that serve as a base case to compare their spending against the spending of customers who receive the catalog. After a month retailer compares their spending using the following table Spending Per Month ($) After sending the catalogs Before sending the catalogs Difference Customers receiving the catalog 90 80 10 Customers not receiving the catalog 80 79 Difference 10 1 Overall Difference The retailers' strategy is an example of: O Quasi-experimental design O Non-experimental design O Experimental designQuestion 6 1 pts A retailer wants to implement the catalog as a marketing tool in its integrated marketing communication strategy very first time. However, before deciding on that strategy permanently, the retailer would like to confirm the impact of sending a catalog on customer behavior. In particular, the retailer wants to test whether the sending physical catalog to consumers increases their spending or not. From its entire customer database, the retailer randomly selects 1000 customers who start receiving the catalog weekly. The retailer also randomly selects another 1000 customers that serve as a base case to compare their spending against the spending of customers who receive the catalog. After a month retailer compares their spending using the following table: Spending Per Month ($) After sending the catalogs Before sending the catalogs Difference Customers receiving the catalog 90 80 10 Customers not receiving the catalog 80 79 1 Difference 10 1 Overall Difference What is the intervention: O Randomly selecting customers who received catalog O Not sending catalog Randomly selecting customers who did not receive catalog O Sending catalogQuestion 7 1 pts A retailer wants to implement the catalog as a marketing tool in its integrated marketing communication strategy very first time. However, before deciding on that strategy permanently, the retailer would like to confirm the impact of sending a catalog on customer behavior. In particular, the retailer wants to test whether the sending physical catalog to consumers increases their spending or not. From its entire customer database, the retailer randomly selects 1000 customers who start receiving the catalog weekly. The retailer also randomly selects another 1000 customers that serve as a base case to compare their spending against the spending of customers who receive the catalog. After a month retailer compares their spending using the following table: Spending Per Month ($) After sending the catalogs Before sending the catalogs Difference Customers receiving the catalog 90 80 10 Customers not receiving the catalog 80 79 Difference 10 1 LD Overall Difference Customers who receive the catalog are part of: O Treatment group O Control groupQuestion 8 1 pts A retailer wants to implement the catalog as a marketing tool in its integrated marketing communication strategy very rst time. However, before deciding on that strategy permanently. the retailer would like to conrm the impact of sending a catalog on customer behavior. In particular. the retailer wants to test whether the sending physical catalog to consumers increases their spending or not. From its entire customer database, the retailer randomly selects 1000 customers who start receiving the catalog weekly. The retailer also randomly selects another 1000 customers that serve as a base case to compare their spending against the spending of customers who receive the catalog. After a month retailer compares their spending using the following table: Spending Per Month [5] After sending the catalogs Before sending the catalogs Difference Customers receiving the catalog 9!] 30 10 Customers not receiving the catalog El] E9 1 Difference 1|] 1 5 Overall Difference Customers who did not receive the catalog are part of: O Treatmet group O Control group Question 9 1 pts A retailer wants to implement the catalog as a marketing tool in its integrated marketing communication strategy very first time. However, before deciding on that strategy permanently, the retailer would like to confirm the impact of sending a catalog on customer behavior. In particular, the retailer wants to test whether the sending physical catalog to consumers increases their spending or not. From its entire customer database, the retailer randomly selects 1000 customers who start receiving the catalog weekly. The retailer also randomly selects another 1000 customers that serve as a base case to compare their spending against the spending of customers who receive the catalog. After a month retailer compares their spending using the following table: Spending Per Month ($) After sending the catalogs Before sending the catalogs Difference Customers receiving the catalog 90 80 10 Customers not receiving the catalog 80 79 1 Difference 10 1 Overall Difference From the presented table (Difference in Difference Table), what can you say about the adopted method? O After-only analysis Before-only analysis O Before-after analysisQuestion 10 1 pts A retailer wants to implement the catalog as a marketing tool in its integrated marketing communication strategy very first time. However, before deciding on that strategy permanently, the retailer would like to confirm the impact of sending a catalog on customer behavior. In particular, the retailer wants to test whether the sending physical catalog to consumers increases their spending or not. From its entire customer database, the retailer randomly selects 1000 customers who start receiving the catalog weekly. The retailer also randomly selects another 1000 customers that serve as a base case to compare their spending against the spending of customers who receive the catalog. After a month retailer compares their spending using the following table: Spending Per Month ($) After sending the catalogs Before sending the catalogs Difference Customers receiving the catalog 90 80 10 Customers not receiving the catalog 80 79 Difference 10 Overall Difference Based on the difference-in-differences (DID) table we can say confidently that the intervention, i.e., sending catalogs improves the customer spending of the treated customers by (1)_ as compared to the baseline, i.e., customers who did not receive the treatment. What is (1)? O 90 dollars O 1 dollar O 10 dollars O 9 dollars