Question: Question 5 1 pts Predevelopment work is the weakest link in the new product development process and managers must insist that marketers do their homework

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5

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pts

Predevelopment work is the weakest link in the new product development process and managers must insist that marketers do their homework and perform business and market analysis before the project can move forward.

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Question 5 1 pts Predevelopment work is the weakest link in

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