Question $5$

$1$ pts

The fifth step in the process of using the SWOT method suggested by Hunger and Wheelan $(2011)$ is:

evaluating the tax implications of each factor

evaluating the profitability of each factor

evaluating the duration of each factor

evaluating the intensity of each factor

Question $6$

$1$ pts

Terms entered into a SWOT analysis should be mutually exclusive. This means that:

factors in the matrix must not be contradictory

factors should be either favorable or unfavorable to the firm

factors must not have been present in past SWOT analyses

factors should be placed into one and only one cell in the matrix