Question 5 10 Points When researching information on which new car to buy, Manu recalls from memory that he has seen and knows of several brands of Ford cars. What is this called? A marketing-controlled information source B external information search non-marketing-controlled information source D) internal information search Question 6 10 Points Needing something to bake her birthday cake, Quinn goes to the supermarket to buy some flour. Obviously, because this is flour and she has bought it once every month, she spends little time thinking about which flour brands to buy and goes for the brand she has always bought from. What consumer buying category does this represent? A Routine response behavior B Extensive decision making Limited decision making Question 7 10 Points A group of brands that make up a consumer's set of preferred alternatives is called: A internal information search B) the brand portfolio c) the evoked set D external information search Question 8 10 Points Banks group their customers into along the entire range of ages and incomes. A market segments B target markets wealthy earners D markets