Question: QUESTION 5 ( 2 0 Marks ) A market research firm is considering secondary data from government reports to analyse consumer spending habits. Evaluate the

QUESTION

5

(20

Marks

)

A market research firm is considering secondary data from government reports to analyse consumer spending habits. Evaluate the advantages and limitations of using secondary data, and suggest. measures to ensure dala relability.

QUESTION 5 ( 2 0 Marks ) A market research firm

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