QUESTION $5(20$ Marks$)$

Before launching a product, it is crucial to conduct surveys and studies that delve into customer$/$market needs. Considering the Performance Domain from the PMB$0$K$7,$ Project Delivery, that focuses on meeting the scope expectations to deliver the expected project outputs, explain how these surveys and studies can be categorised as part of a plan to manage and control scope and requirements on project activities. Include in your discussion how this approach would have benefitted your product launch.