QUESTION $5(20$ Marks$)$

Imagine you are the strategic manager for Kena Health tech company based in South Africa that specialises in developing innovative software solutions for the healthcare industry. The company has been experiencing steady growth but faces increasing competition, both from established international players and new local entrants. Additionally, there are significant advancements in technology, changing regulations, and economic challenges specific to the South African market that could impact the industry landscape.

Using Porter$$s Five Forces framework, analyse the competitive environment of Kena Health in the South African healthcare software industry.