Question: Question 5 2 ( 2 points ) What comes first, attitude or behavior? It depends on consumer involvement. For intelligent people, attitude always precedes behavior.

Question 52(2 points)
What comes first, attitude or behavior?
It depends on consumer involvement.
For intelligent people, attitude always precedes behavior.
Behavior.
Attitude.
Question 53(2 points)
Which of the following is correct for marketing leadership?
None of the answers are correct.
Maximize market share.
Develop the whole organization.
Provide great products.
Question 54(2 points)
What is considered the "master plan" for a research project?
Exploratory research.
Pilot study.
Problem definition.
Research design.
 Question 52(2 points) What comes first, attitude or behavior? It depends

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